It is probably one of the most commonly-used words of the English language. But when this girl at Starbucks @ Custer&Renner says “Hello“, she instantly stands out! What is it that she does differently that makes you feel welcome, safe, at ease right away? It’s not so much her sweet voice as it is the sincerity behind it.
On one hand, her Hello sounds cute, innocent and charming (almost child-like) and on the other, it’s professional and courteous enough to not make you feel patronized. She makes you feel that no matter how bad your day was or how many challenges lie ahead of you, you can forget about it for now and just enjoy your coffee. Her Hello is the sound of reassurance, of kindness, of earnestness.
Yes, it’s part of her job to say Hello to everyone. But the impact she makes on hundreds of strangers with that one, simple word is testimony to the fact that she is doing something special. For me, this is a great lesson in customer service, in brand management and also in just being a positive energy for people around me. Well done hiring this kid, Starbucks!
